writer

Promotion, Promotion, Promotion

As I've mentioned before, and will mention again, freelancing is a business. Business requires customers, and freelancers who create content (writers, course developers, etc.) essentially have two types of customers: people who pay them to create, and people who read or use what's created. Sometimes both types are in the same entity, such as a company that hires you to create a course for their own people to use in-house around some of their own tasks. Many times both types are separate entities, such as writing an article for a magazine, which is then read by the people who subscribe to that magazine.

As a business, you obviously need to cultivate both groups, yet in a way you can do both at the same time. The key is to always remember that you're promoting your business, and so don't break down into someone who spams everyone they know every time they do some little thing. At best people's eyes will start to glaze over and they'll miss the interesting stuff. At worst, all of your email to these people will end up being filtered automatically into the Delete box without a glance.

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Freelancing, Specialization, Variety, and Survival

"Freelancer" is such a generic term, right up there with "Contractor" or "Consultant" for telling people absolutely nothing about what you actually do.

As many people would be happy to tell you, the term "Freelance" comes from "Free Lance," basically a lance (mercenary) for hire rather than belonging to this or that noble's guards or army. This definition leads to all kinds of jokes about cut-throat industries, etc., but it's basically accurate. A freelancer is self-employed, moving from one job to another as time and work dictate. At any given time a freelancer may be working solely for one client, or for many clients at once. The next day, they may have moved on. The next year, they may still be working for the same people.

-- Read the rest at YouWordMe.com

 

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