As I've mentioned before, and will mention again, freelancing is a business. Business requires customers, and freelancers who create content (writers, course developers, etc.) essentially have two types of customers: people who pay them to create, and people who read or use what's created. Sometimes both types are in the same entity, such as a company that hires you to create a course for their own people to use in-house around some of their own tasks. Many times both types are separate entities, such as writing an article for a magazine, which is then read by the people who subscribe to that magazine.

As a business, you obviously need to cultivate both groups, yet in a way you can do both at the same time. The key is to always remember that you're promoting your business, and so don't break down into someone who spams everyone they know every time they do some little thing. At best people's eyes will start to glaze over and they'll miss the interesting stuff. At worst, all of your email to these people will end up being filtered automatically into the Delete box without a glance.

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